Investorideas.com  big ideas for global investors Search www.investorideas.com
   Member Access       Sign-up       Listings        Stock Directories       Research       Cleantech       Headlines        Video       New Ventures   




Is Corporate Culture Part of Your Business Plan?

Former Executive Lists 4 Cultural Values & Behaviors of Successful Companies

Ideas get bigger when you share them...

April 4, 2014 (www.investorideas.com newswire) Whether you're launching a new business or wondering why your existing company isn't performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan.

Join Investor Ideas Members to access the Renewable Energy stocks directory, water stocks, biotech stocks, defense stocks directories and the Insiders Corner

Did you include a section describing the workplace culture and the steps you'll take to foster that culture?

"When you look at why businesses fail, it almost always has something to do with the culture," says Katzen, author of, "And You Thought Accountants Were Boring - My Life Inside Arthur Andersen," www.larrykatzen.com. "For nearly half of the startups that fail, incompetence is cited as the major cause, according to Statistic Brain. Tolerating or not tolerating -- incompetence is part of corporate culture."

Katzen, a former managing partner at one of the world's top five accounting firms, said his experience taught him a great deal about what kind of culture results in successful businesses. It was sadly ironic, he says, that Arthur Andersen, which held integrity chief among its values, was wrongly convicted of fabricated accusations related to the Enron scandal. The Supreme Court eventually exonerated Arthur Andersen, but the damage was already done.

"Today's business leaders cannot leave culture to chance," Katzen says. "They must decide what values and beliefs will form the foundation of their company, and they must ensure those values are integrated every day through example, communication, policy and incentives."

He lists four cultural values and behaviors your company must have to be successful:

  • Integrity from the top down. From the executive level to part-time support staff, each individual must adhere to a code of values and ethics that's based on doing the right thing, Katzen says. "It's absolutely essential that you and your managers make decisions based on honesty and fair play. When appropriate, take the time to explain to employees the reasoning behind big decisions, to reinforce that they're made in accordance with ethical considerations." Have a consistent, well-publicized policy for dealing with integrity breaches among employees, and a zero tolerance policy for breaches among management. Managers and executives who don't adhere to company values will sabotage the culture.
  • A positive perspective at the executive level. The business leaders set the tone for the company, and if executives or managers have negative attitudes, especially in times of crisis, employees will, too. "You and your employees are not just doing jobs, you're on a mission to improve people's lives with the product or service you provide," Katzen says. "The team that embarks on a mission with no hope of achieving that mission will not achieve it."
  • Be a leader in the office and in the community. As a business leader, you should take an active role in working with organizations that benefit the community. Find ways to encourage employees to volunteer time as well, even if it's a corporate project to which you allow each employee to dedicate a certain number of their payroll hours. "We're all more gratified when we know we're contributing something meaningful to the greater good," Katzen says. "And remember healthy communities grow healthy businesses."
  • Make health and well-being a company priority. Employees who exercise regularly, make healthy lifestyle changes and get regular checkups and vaccinations are doing you a big favor. They'll be more productive and energetic and you'll have less absenteeism. Make it easy for employees to schedule time for doctor visits, especially if you have a 9-to-5 office. Have health fair days, where employees can get free screenings and flu shots. Reward trips to the gym, weight loss, smoking cessation and other healthy choices with drawings for prizes. And keep in mind, this is already a value among millennials the teens to early 30-somethings who will soon make up half the work force. "They'll enjoy being a part of that culture," Katzen says.

Sometimes, Katzen says, CEOs with firmly held values conducive to an energetic, thriving workplace will naturally and unconsciously create a great corporate culture. But those who take time to think about the culture they want, spell out the details and exemplify and communicate them have a greater chance of success.

"Make it part of your business plan, because it's as important as anything else in that plan."

About Larry Katzen

After graduating from Drake University in 1967, Larry Katzen started working at Arthur Andersen and quickly rose through the ranks to become the Great Plains Regional Managing Partner. An honorable, hard-working man who devoted his life to Arthur Andersen, Larry was there from the company's meteoric rise to its unjust demise. He stayed with the firm for 35 years, serving clients globally until 2002. He recounts his experiences in, "And You Thought Accountants Were Boring - My Life Inside Arthur Andersen," (www.larrykatzen.com).

Ginny Grimsley
National Print Campaign Manager
News and Experts
3748 Turman Loop #101
Wesley Chapel, FL 33544
Tel: 727-443-7115, Extension 207
Twitter: @PrintcessGinny
www.newsandexperts.com

More Info:

This news is published on the Investorideas.com Newswire and its syndicated partner network

Publish Your News - Send a release
News now!

Get free news alerts: Sign up here

Published at the Investorideas.com Newswire - Big ideas for Global Investors

Disclaimer/ Disclosure:The Investorideas.com newswire is a third party publisher of news and research as well as creates original content as a news source. Original content created by investorideas is protected by copyright laws other than syndication rights. Investorideas is a news source on Google news and Linkedintoday plus hundreds of syndication partners. Our site does not make recommendations for purchases or sale of stocks or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated by featured companies, news submissions, content marketing and online advertising. Contact each company directly for press release questions. Disclosure is posted on each release if required but otherwise the news was not compensated for and is published for the sole interest of our readers. More disclaimer info: http://www.investorideas.com/About/Disclaimer.asp

BC Residents and Investor Disclaimer : Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: http://www.bcsc.bc.ca/release.aspx?id=6894. Global investors must adhere to regulations of each country.



Free News Alerts
Email:  

Read more News





TOP

Investor Ideas © 2000 - 2014 InvestorIdeas.com®, ECON

Free Investor Stock Alerts
Sign up here

login | logout | about us | contact | disclaimer / disclosure |
advertise | company profile directory | partners / links |
job search | privacy policy | trade | services | sitemap |