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Biometrics Alert: Hoyos Labs Receives Frost & Sullivan Customer Value Leadership of the Year Award for Mobile Biometrics

HoyosID Recognized as an "Unparalleled Platform" for User Security and Convenience

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NEW YORK - June 25, 2014 (www.investorideas.com newswire) Hoyos Labs , a digital infrastructure security company focused on making users' online lives more secure by eradicating the need for usernames and passwords, is thrilled to announce its selection as the recipient of Frost & Sullivan's 2014 North American Customer Value Leadership of the Year Award for Mobile Biometrics. Hoyos Labs' identity assertion platform, HoyosID , is a unique platform that provides customers with the highest level of security and convenience, as well as the best user experience available.

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Each year, Frost & Sullivan presents this award to the company that demonstrates excellence in implementing strategies that create value for customers, while also improving the return on the investment that customers make in its products or service category. The Customer Value Leadership Award recognizes the company's focus on enhancing the value that its customers receive, beyond satisfactory customer service, leading to higher rates of customer retention and customer base expansion.

As password hacking, data breaches and identity theft continue to plague online transactions; companies are emphasizing the importance of data security for their customers, employees and enterprise. The technology developed by Hoyos Labs ensures that companies and customers have a secure identity assertion platform that will deter hackers and replace passwords, while also being simple and easy to use. Announced in January 2014, HoyosID is a mobile app for Android and iPhone devices that leverages biometrics to securely, accurately and quickly authenticate one's identity, eradicating the need for log-in information.

The Frost & Sullivan report accompanying the award states, "Hoyos Labs exceeds customer expectations for user identity authentication and offers a secure environment to its customers in different data-dependent organizations. The HoyosID has successfully delivered a best-in-class experience to end users. Frost & Sullivan notes that this product is user-friendly, hack proof, and eliminates the need to remember usernames and passwords."

"We are honored to receive this prestigious award from Frost & Sullivan, which recognizes efficacy and demand for a solution as impactful as HoyosID," said Hector Hoyos, CEO of Hoyos Labs. "This award is especially important to us as it highlights our commitment to the customer and user. HoyosID was developed first and foremost as a way to make a person's life easier; it is extremely convenient and makes people's online lives more secure. At Hoyos Labs, we feel that for any new technology to be successful, it must place the customer experience first."

With a global team of computer vision, big data and biometrics experts who have more than 100 years of combined experience, Hoyos Labs has devoted itself to productizing superior biometric-based identity authentication systems through its unique identity assertion platform, HoyosID, which will make usernames and passwords obsolete.

For more information on Hoyos Labs and HoyosID, please visit: www.hoyoslabs.com and www.hoyosid.com .

About Hoyos Labs

Hoyos Labs is a digital infrastructure security company with security, computer vision and biometrics and big data experts. The goal of Hoyos Labs is to develop and deploy enterprise and consumer identity assertion technology platforms that will conveniently and securely address the identity assertion challenges of today. Hoyos Labs currently has offices in New York, Boston, Bucharest (Romania), Beijing (China) and Oxford (United Kingdom).

SOURCE Hoyos Labs

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