YouGov accurately predicts global Apple iPhone sales in fourth quarter
January 25, 2013 (www.investorideas.com newswire) YouGov's prediction of global quarterly sales for the Apple iPhone was accurate within 0.05% of the actual sales results, which Apple released on Wednesday. On 1 January, data from YouGov InvestorView predicted sales of 47,764,000 iPhones worldwide, three weeks before Apple announced fourth quarter sales results of 47,789,000 iPhone units. The prediction tops YouGov's forecast for the third quarter of 2012 that Apple would sell 27.1m iPhones, when its actual results were 26.9m units.
YouGov's success in predicting actual global sales of Apple iPhones comes as the latest achievement in a string of high-profile accurate predictions for the company. In November, YouGov received international plaudits for accurately predicting the result of the US presidential election within a percentage point of the popular vote. YouGov also correctly predicted that Boris Johnson would win the London mayoral election, held in May.
Commenting on the InvestorView prediction, YouGov Senior Vice President Ted Marzilli said: "Our success in predicting how many iPhones would be sold three weeks before Apple announced its fourth quarter sales results shows that YouGov can offer companies and investors invaluable insight into consumer behaviour on a global level. From iPhone sales, to who will occupy the White House, to who will be the next big reality star, we have consistently shown that we can predict outcomes with a high degree of precision in key markets around the world. Our ability to get it right in so many different areas sets us apart from other research agencies."
http://research.yougov.com/news/ 2013/01/25/ yougov-predicts-apple-iphone-sales/
T: 212 724 3040
YouGov is a research and consulting organization, pioneering the use of technology to collect higher quality, in-depth data for companies, governments, and institutions so that they can better serve the people that sustain them. At YouGov, we leverage our online sampling and research expertise to conduct polls and deliver insights for marketing-led, political, media, university, and non-profit organizations. As part of a global organization, we deliver this expertise on a global scale.
For further information visit research.yougov.com
About YouGov InvestorView
InvestorView brings the power of consumer insight to investors and strategic decision makers, and anticipates the consumer behaviour that drives revenue, profitability and the market.
InvestorView is consumer focused. We survey consumers across multiple key measures – including product ownership, average spend, satisfaction, purchase intent, channel usage, and awareness – enabling investors to make evaluations based on predicted consumer behaviour.
It surveys consumers daily and delivers data quickly, so you investors can act fast. InvestorView data is currently updated in the first week of each month.
This news is published on the Investorideas.com Newswire and its syndicated partner network
Get free news alerts:
Sign up here
Published at the Investorideas.com Newswire - Big ideas for Global Investors
Disclaimer/ Disclosure:The Investorideas.com newswire is a third party publisher of news as well as creates original content as a news source. Original content created by investor ideas is protected by copyright laws other than syndication rights. Investorideas is a news source on Google news and global syndication partners. Our site does not make recommendations for purchases or sale of stocks or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated by featured companies, news submissions and advertising. Contact each company directly for press release questions. Disclosure is posted on each release if required but otherwise the news was not compensated for and is published for the sole interest of our readers.
BC Residents and Investor Disclaimer: Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: http://www.bcsc.bc.ca/release.aspx?id=6894. Global investors must adhere to regulations of each country.