EmergingGrowth.com Special Situation Stock Pick, Blue Calypso, Inc.
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January 16, 2013 (www.investorideas.com newswire) EmergingGrowth.com, a leading digital financial media company, Reports on Blue Calypso, Inc.
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Blue Calypso (OTCBB: BCYP) is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales. Some of the companies taking advantage of Blue Calypso's technology are Travelocity, Motorola (NYSE: MSI), Kraft, JCP Cares and Ford (NYSE: F).
Similar to Vringo, Inc. (NASDAQ: VRNG) and in addition to the cutting edge social media technology, Blue Calypso is involved in several intellectual property infringement suits. BCYP has retained the IP litigation powerhouse Fish & Richardson who since 1878 has remained one of the most reputable and longest standing IP litigation legal firms in existence.
The company most currently has filed suits against MyLikes, FourSquare, Yelp (NASDAQ: YELP), and Groupon (NASDAQ: GRPN).
Fish & Richardson is working with Blue Calypso on a contingency basis.
eep an Eye on the stock as more information regarding the lawsuits and marquis clients come to fruition.
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