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Stevia Stock Breaking News: PureCircle (LSE:PURE.L) and Unipex Solutions Canada Welcome Health Canada's Approval of Stevia as a Sweetener and are Ready to Supply Market

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QUEBEC CITY, QUEBEC - December 12, 2012 (www.investorideas.com newswire) PureCircle and Unipex Solutions Canada are pleased to announce that they are ready to supply stevia (steviol glycosides) to the Canadian market, where the no calorie, natural sweetener was recently approved for use as a food additive in certain foods and beverages by Health Canada pursuant a Notice of Modification to the List of Permitted Sweeteners issued on November 30, 2012.

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PureCircle is the world's leading producer of high purity stevia products. Unipex Solutions Canada is PureCircle's trusted, appointed distributor for stevia sweeteners within Canada . PureCircle and Unipex partnered in 2011 to extend distribution reach for PureCircle's high purity stevia ingredients and to provide Canadian customers with local ingredient expertise.

"The approval represents a great opportunity for us and we are happy to work with PureCircle to bring great tasting stevia sweeteners to the Canadian market," says Ms. Taleen Chouljian, SBU Manager, Unipex Solutions Canada.

Stevia has been approved for use as a sweetener in most major markets, and is met with growing consumer awareness across the globe. In Canada , steviol glycosides can now be used in a wide range of products, including unstandardized beverages, breakfast cereals, bakery products, desserts, fruit and nut spreads, confectionary, and table-top sweeteners.

"PureCircle and Unipex have been preparing for stevia's approval for some time, and we are pleased to provide our innovative stevia sweeteners along with Unipex's ingredient expertise to manufacturers seeking the right stevia solutions for their products," adds John Forte, VP Sales North America, PureCircle, Ltd.

About Stevia

Stevia is a no calorie, natural sweetener from the plant stevia rebaudiana. The stevia plant is native to South America and has been used for centuries as a sweetening ingredient. Stevia leaves are brewed like tea to extract steviol glycosides, the sweet components of the plant. There are many steviol glycosides in the stevia leaf and each has distinct sweetness and taste profiles. PureCircle's portfolio of proprietary ingredients includes blends of steviol glycosides and sweeteners that provide superior application performance. Stevia can be 200-300 times sweeter than sugar. Stevia can be found in hundreds of food products from around the world, including teas, soft drinks, juices, yogurt, soymilk, baked goods, cereals, salad dressings, confections and as a tabletop sweetener. Stevia has a zero glycemic index and can be used by diabetics.

About PureCircle

PureCircle (www.purecircle.com) is the global leader in production and marketing of high purity stevia ingredients. PureCircle leads the industry with development of a vertically integrated, sustainable and natural supply chain. Stevia is grown for PureCircle across South America, Africa, Asia and the United States where it provides a sustainable cash crop for farming communities. PureCircle has developed a broad portfolio of ingredient solutions and has pioneered such ingredients as Reb A, SG95, and breakthrough proprietary ingredient PureCircle Alpha, as well as PureCircle Flavors. PureCircle also established joint venture partnerships with sugar industry leaders to innovatively combine stevia and sugar for natural sweetening solutions and locally support customers. These global partnerships include Natural Sweet Ventures, with Imperial Sugar in the US , as well as Tereos PureCircle Solutions, with Tereos and NPSweet A/S with Nordzucker, in Europe . In Canada , PureCircle works with Unipex Solutions Canada, a leader in ingredient distribution. As part of its industry leadership, PureCircle pioneered the trust mark Stevia PureCircle®, which educates consumers about the benefits of stevia and provides a strong base of trust for both consumers and food and beverage companies alike. The company also founded The Global Stevia Institute, (globalsteviainstitute.com) the leading resource for accurate, science-based information on stevia led by a global advisory board of internationally recognized health professionals. PureCircle's global headquarters are in Kuala Lumpur , Malaysia . PureCircle shares are traded on the LSE AIM index.

About Unipex Group

Unipex Group is a privately held company specializing in the development, production, marketing and distribution of active ingredients, specialty chemicals and other chemical products in the cosmetics, pharmaceutical, nutrition and industrial sectors. It is also active in the areas of vigilance and consumer testing through its Iris division. Its distribution and marketing network serves more than 50 countries in North America, Europe and Asia . It counts six offices across North America and Europe.

Unipex Solutions Canada is the wholly-owned subsidiary of Unipex Group responsible for the North American distribution activities of the Unipex Group in the cosmetics, pharmaceutical, nutrition and industrial sectors.

Additional information regarding the Unipex Group is available on its website www.unipex.com.

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