EmergingGrowth.com Report on LinkedIn vs FaceBook on Job Apps
Miami, FL - December 4, 2012 (www.investorideas.com newswire) EmergingGrowth.com, a leading digital financial media company, Reports on Linkedin (NASDAQ: LNKD) and FaceBook (NASDAQ: FB). Related companies include Monster Worldwide (NASDAQ: MWWW). Visit EmergingGrowth.com for it's cyber Monday report concerning Sears (NASDAQ: SHLD), IBM (NYSE: IBM) and Amazon.com (NASDAQ: AMZN).
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In 2011, Facebook (NASDAQ: FB) established a partnership with the National Association of Colleges and Employers (NACE), the US Department of Labor, the National Association of State Workforce Agencies (NASWA), and the Direct Employers Association to create a social jobs network that puts to use the rising popularity of social media in an effort to help counteract the high levels of unemployment that are seen across the nation. So, the next question that many have raised is whether or not emerging growth companies like LinkedIn (NASDAQ: LNKD) or Monster Worldwide (NASDAQ: MWWW) should be concerned, given that the Social Jobs Partnership will create increased competition in the employer recruiting space.
Looking at the numbers, it can be seen that the Social Jobs Partnership applications work with a variety of recruitment organizations, and provides access to 1.7 million jobs. But whether or not FaceBook's new job app poses a real threat to LinkedIn remains to be seen. When looking at the fundamental differences in approach, LinkedIn posses some clear differences that will help it to keep its position in the recruitment game.
At the moment, Facebook collects job listings from several recruitment organizations and offers them in a single portal. To be sure, FaceBook's immense popularity makes it easy to market these job listings to their vast user base but it should be understood that LinkedIn already has a head start in the recruitment industry. Specifically, LinkedIn will not only lists jobs but also adds features that will help users to know which jobs are best suited for their individual needs. These features include the use of local languages, project notifications, company endorsements, social connections with thought leaders, sponsored employment, and the sales navigator, which is useful on both the candidate and recruiter end.
With simple job listings contributing roughly 15% of LinkedIn's total value, the company's center can be seen in what LinkedIn is able to charge corporate clients and individual job seekers in exchange for premium search features and the ability to market an employer (or employee) identity. LinkedIn's consumer value is that it allows users to build an employment network and leverage relevant members - building corporate credibility and communicating with relevant professional contacts.
Using LinkedIn, both recruiters and sales professionals are able to find more appropriate candidates for specific projects, using what is, in essence, a professional ecosystem with many small, individual factors working together for businesses to create value. The fact is, simple job listings like those provided by Facebook, have been around for a long time. And while these latest endeavors have made these listings visible to a larger audience, LinkedIn's position in the industry is secure and as long as they monitor FaceBook's progress in the recruitment space, they will continue to remain at the forefront of their dedicated industry.
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