How to Create an Effective In-House Investor Relations Program
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New York, NY - April 19, 2012 - www.InvestorIdeas.com, a leader in sector research for independent investors issues releases first in a series of articles on how to build effective in –house and online investor relations strategies and programs for publicly traded companies.
In-House Investor Relations - The value of returning calls and emails
By Dawn Van Zant
I have witnessed the industry change over a few decades and have sat in most chairs, from a trader to a broker to investor relations and PR and then shifted direction to online, but I have never lost sight of the value of having a strong in-house investor relations person available to investors.
Social media is great, online programs like ours create a lot of awareness and branding, but if I want to ask a question directly about the company in regard to a filing or a press release or understand the core technology- I want to be able to talk to the Company. I want to talk to a real live person.
I can't stress enough the value of someone actually answering a call or returning a call or answering an email. It builds trust and credibility as long as it's handled correctly with accurate information. Questions left unanswered, calls not returned and small investors feeling ignored is one way to destroy a stock .
One thing I learned years ago while handling IR calls, is never assume or underestimate the power of an individual investor. You never really know who their spouse, sibling, parent, broker or lawyer may be. Just because the shareholder may own a small number of shares today- that does not mean if you respect them and handle them professionally that they can't turn into one of your strongest assets or it can go the other way if you treat them with disrespect.
What I also learned is that it's easy to talk to shareholders when the stock is doing well, but it is very difficult to deal with investors when the stock is dropping or expectations are not met. But that is the most important time to be available to investors.
Unfortunately introduced regulation and compliance has changed the mindset of public companies management and investor relations to be less available to investors in fear of how information can be interpreted. In my opinion the over regulation has not necessarily protected investors - it has actually given them less access to information based on fear from the public company side to speak directly to shareholders .
When the pendulum swings too far it usually finds its way back to the middle. I hope it does in this case so the relationship between investors and public companies can be re -built on a more personal basis.
Our next article in the series will discuss data base management and follow up.
InvestorIdeas.com is a leader in investor stock research by sector. Sectors we cover include; water and renewable energy stocks, biotech stocks, mining and gold stocks, energy stocks, natural gas stocks, tech (includes cloud and social networking), defense stocks, nanotech, China stocks and agriculture.
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Investorideas.com can also provide consulting services to your firm in areas of investor relations programs both in - house IR and online programs. Our combined 30 plus years of experience in the industry will help you put your plan together that does not waste your money and gives you the results you want. (Consulting on a per project basis)
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