Northern, WI - February 9, 2012 (Investorideas.com Newswire) - The Street Beat commentary - DNA Brands, Inc. (OTCBB:DNAX) has signed its fifth consecutive marketing agreement with the Circle K to put DNA Brands' energy drink on Circle K shelves. The deal today was focused on Circle K's Florida Region. "Because of enhanced merchandising efforts by our own distribution company Grass Roots Beverage, we look for 2012 to lift us up to the next level in the category while increasing value to Circle K's energy drink section. Partnerships of this caliber will enable DNA to reach its goals, as it moves towards becoming a national brand,” said DNA's Vice President of Sales, Russ Rickon.
DNA Brands makes DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, DNA Beef Jerky™ and DNA Shred Stix™. The company has been gaining brand recognition in Supercross and Motocross through its relationship with Jeff Ward Racing as well as other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. A full lineup of its team can be found at http://dnaenergydrink.com/ DNAenergy/index.php? option=com_content& view=section&id=3&Itemid=56.
Helping in the attention-grabbing, Miss DNA 2011, 22-year old Dominique Storelli (pictured at right), was elected as Miss January 2011 at Transworld Surf Magazine. DNA Brands has been cranking it up a notch with distribution deals and the new partnership with Jeff Ward Racing that appears to be translating to higher sales according to recent reports. Circle K is not the only household name that DNA Brands does business with; their list also contains powerhouses such as Walgreens, Race Trac, Select Budweiser, Miller/Coors and Former Red Bull Distributors. Not bad company for someone aiming to expand a footprint in the billion-dollar energy drink industry.
The company's latest quarterly filing was released in November 2011 (for the third quarter ended September 30, 2011) in which DNA recorded record revenues of $467,337 compared to $165,151 in revenue during the third quarter ended September 30, 2010. For the nine month period ended September 30, 2011, DNA recorded revenue of $1,155,415, a 22.9% improvement over the same period in 2010.
Technically speaking, the DNAX chart looks to be trying to find a bottom, which could grab the attention of bottom players and investors looking for potential value propositions. After dipping to touch 20 cents last month, shares have been on the rise; trading as high as $0.34 in today's morning trading. As of noon, shares are printing $0.33, a 26.92% premium to yesterday's close...
Published at the Investorideas.com Newswire - Big ideas for Global Investors
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