Sorteo Games launches new traditional and web-based scratch games with the National Lottery of Mexico

The National Lottery of Mexico successfully launched 5 new traditional physical scratch games and a suite of over 40 innovative web-based instant and draw lottery games exclusively through the Sorteo Games Digital Orchid™ Platform.

Category: Investment, Gaming

Visit this company: www.sorteogames.com

SAN DIEGO and MEXICO CITY - October 5, 2011 (Investorideas.com Newswire) - Sorteo Games Inc., the leading provider of regulated server-based lottery systems in Latin America, today announced that its wholly-owned subsidiary, Digital Orchid Mexico, through its exclusive platform and distribution agreements with the National Lottery of Mexico, successfully launched 5 new traditional physical scratch games and a suite of over 40 innovative web-based instant and draw lottery games.

In a presentation to a large group representing all of the leading press and media agencies at the National Lottery headquarters in Mexico City, the General Director of the National Lottery, Benjamin Gonzalez Roaro, announced the launch of newly designed scratch games branded "RASCADITAS" in both the traditional scratch card format and e-versions. He also launched the new publicity campaign called "RASCA Y GANA" "SCRATCH AND WIN" with a National TV ad campaign featuring five amazing different puppies scratching enlarged versions of the five new scratch games and winning instantly.

"Our new National Lottery traditional scratch cards and our suite of over forty new innovative interactive instant and draw based games are being launched nationwide in Mexico through the exclusive Digital Orchid™ Distribution Platform. This is an integral part of our strategy to expand our core lottery business nationwide by attracting new players through both innovative and traditional exclusive regulated branded gaming products and services." said Mr. Jorge Gaviño, Marketing and Services General Sub Director of the National Lottery.

"The launch of the new National Lottery branded scratch & win cards now distributed in real time through our secure wireless agent terminals and the full suite of e-scratch and e-draw games offered on the official National Lottery website (juegaenlinea.lotenal.gob.mx) allows us to expand our leading regulated server-based lottery distribution systems to other leading regulated lotteries worldwide." said Nour-Dean Anakar, President and CEO of Sorteo Games and its fully owned subsidiary Digital Orchid Mexico.

Robert Betros, the COO of Sorteo Games Inc. in San Diego, explained that the e-scratch games were provided on the Digital Orchid™ Interactive Gaming Platform for the National Lottery of Mexico through an exclusive content development agreement with NeoGames, the global leader of online scratch and instant win games. This further enhances our platform by combining the security and convenience of playing our existing regulated branded national lottery draw games online, with the entertainment, branded content and immediate gratification of instant games.

Mexico's National Lottery, one of the leading lottery networks in all of the Americas, has deployed the Digital Orchid™ Interactive Gaming Platform for the distribution of their current pre-printed traditional lottery tickets and new scratch games as well as to provide a platform for expansion into new interactive games and electronic distribution channels. With this new capability, The National Lottery of Mexico has now officially launched the new popular scratch ticket sales through the Digital Orchid™ Wireless Handheld Agent Terminal Network that has been deployed to hundreds of National Lottery agents and street sellers nationwide.

The Sorteo Games Digital Orchid™ platform supports all on-line retail agent points of sales, reseller terminals, interactive kiosks, and direct to consumer web and mobile channels with sales for the full range of instant and draw games provided by the National Lottery of Mexico, such as the popular Sorteo Mayor weekly draw and the annual Gordo De Navidad Lotto. In addition, to the new instant scratch games and the 40+ interactive games, other popular progressive Lotto Jackpot Games will be launched in the near term.

The Digital Orchid™ platform supports services such as online player registrations, automated player notifications, player management and customer service functions, Pre-Paid Cards, real-time debit and credit card deposits, player e-wallets, and automatic payments directly to player bank accounts.

Throughout its 235-year history, revenues from Mexico's Lotería Nacional para la Asistencia Pública have contributed to the grandeur of Mexico. Its revenues have been employed for building bridges, highways and railroads nationwide, to promote culture and the arts and, above all, to support many significant social welfare programs in the areas of health and public education. Ever since the first drawing of Mexico's state-run lottery was held in 1771, millions of Mexicans have been passionate players of their National Lottery.

About Sorteo Games (www.sorteogames.com)

With offices in San Diego and Mexico City, Sorteo Games is a leading provider of regulated server-based wireless, Web and electronic lottery systems and services in Latin America. The Company's solutions enable lottery institutions and leading regulated gaming networks to more efficiently create, distribute and control traditional lottery products in conjunction with new electronic products, services and distribution channels.

www.sorteogames.com

juegaenlinea.lotenal.gob.mx/

Media Contact:

Robert Betros Sorteo Games Inc.
858-554-0297
Info@SorteoGames.com

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