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LOHAS News: World's First Certified Sugarcane Hits the Market

Category: Investment, LOHAS

Visit this company: www.bonsucro.com

London - June 21, 2011 (Investorideas.com Newswire; Lifestyles of Health and Sustainability (LOHAS) News) - Bonsucro™ today announced that the world's first impact based Standard has been used to certify the sustainable production of sugarcane. The sugarcane was produced at a Raízen mill in Sao Paulo, Brazil, and the first certified sugar has been purchased by The Coca Cola Company's bottling system. This marks the arrival of Bonsucro Certified products on the global market.

The Bonsucro environmental and social sustainability standard was used to certify the production of sugarcane at Raízen's Maracaí mill in Sao Paulo, Brazil. Over 130,000 tons of sugar and 63,000 cubic metres of ethanol were certified against the Bonsucro Production Standard by independent certification body SGS.

Bonsucro's Production Standard assesses the biodiversity, ecosystem and human rights impacts of sugarcane production and demands legal compliance and continuous improvement throughout the production process. This is assessed against key indicators, such as energy consumption, greenhouse gas emissions and water consumption. Sugarcane mills are required to be members of Bonsucro and certificates are valid for three years, with annual audits.

"This first certification is the conclusion of five years collaboration between the world's biggest sugarcane producers, corporations and influential NGOs such as WWF. We are determined to promote the environmentally and socially responsible production of sugarcane. This robust certification system positions the Bonsucro Production Standard at the forefront of global sustainability practices and provides a standard against which the sustainability of sugarcane derived products can be assessed by consumers, companies, governments and NGOs," said David Willers, General Manager, Bonsucro.

"Bonsucro's Principles and Criteria are an important recognition of our commitment to sustainability in our operations, adding more value to our products, and encouraging Raízen's leadership in the biofuels market and sugar in Brazil and in the world", said Luiz Eduardo Osorio, Vice President for Sustainable Development and External Relations, Raízen.

"As a member of Bonsucro, we congratulate our Brazilian supplier, Raízen, for achieving the very first sugarcane mill certification. This is an important step in advancing more sustainable production practices. We're also delighted that a bottler from the global Coca-Cola system is the first in the world to purchase Bonsucro certified sugar." Jacob Robbins, Managing Director, Global Sweeteners, The Coca-Cola Company.

Sugarcane is one of the most sustainable crops. But, as with other agricultural commodities, the industry faces social and environmental challenges related to biodiversity, ecosystems, human rights and production and processing. The members of Bonsucro™ believe that an independent mainstream certification programme is an important tool which can be used to measure and help to transform the social, environmental and economical challenges of the sugarcane industry.

"This will change the sugarcane industry forever," said Kevin Ogorzalek, Program Officer, World Wildlife Fund and Chairman of the Bonsucro Board. "Certification will drive the industry to greater sustainability, thereby preserving natural resources while upholding human and labour rights. Today marks a new standard in the sugarcane industry and the agriculture sector, proving that scientific, market-based collaboration can achieve powerful results."

Sugarcane is used as a table sugar, but also in the production of foods, sweetened beverages, livestock feed, molasses and rum. Sugarcane is also being used in the production of biofuels.

Bonsucro followed the ISEAL Best Practice Guidance for the development of the standard. It was also the focus of a two-year multi-stakeholder global consultation process, involving growers, producers, NGOs and governments. In parallel, pilot audit tests in Brazil, India, South Africa and Australia, informed the design of the standard.

For more information and to view a video about Bonsucuro certification visit:

www.bonsucro.com/certification_video.html

About Bonsucro™

Bonsucro™ was originally called the Better Sugarcane Initiative and was a body set up to develop a Production Standard with the aim to reduce the environmental and social impacts of sugarcane. Initially established as an industry initiative it has worked for the last five years to develop the certification system. The initiative has now done its work and the organisation that will deliver the certification programme to the marketplace is the registered trademark Bonsucro™ ™. Members of Bonsucro™ include; Asocana, Addax Bioenergy, Azunosa, Bacardi Limited, Bayer Crop Science, BP, Braskem, British Sugar, Cargill, Cevesa, The Coca-Cola Company, Consorcio Azucarero Central, Cosan, EID Parry, Ed & F Man, Ethical Sugar, Ferrero, Greenergy, International Finance Corporation, Kenana Sugar Company LTD, Kraft Foods, Mitr Phol, Neltec Denmark, North Sea Group, Pepsico, Procana, Rabobank, Raízen, Reef Catchments, Shell, Solidaridad, Suiker Unie, Syngenta, Tate & Lyle Sugars, Terrain Natural Resource Management, UNICA, Unilever, Union de caneros Guabira and the World Wildlife Fund. For further information and to view the Production Standard, please visit www.Bonsucro.com

Facts

Around the world, approximately 30 million hectares are farmed for sugarcane. This is expected to increase to approximately 51 million hectares in 2020 as demand for sugar and ethanol increase. Global ethanol production is expected to increase from 40 billion litres in 2010 to 70 billion litres in 2020.

Brazil is the largest sugar producing country in the world.

About ISEAL

The ISEAL Alliance is the global association for social and environmental standards. Working with established and emerging voluntary standard systems ISEAL develops guidance and helps strengthen the effectiveness and impact of these standards. ISEAL works with companies, non-profits and governments to support their referencing and use of voluntary standards. ISEAL members are leaders in their fields, committed to creating solid and credible standard systems that give business, governments and consumers the ability to choose goods and services that have been ethically sourced but most of all help the environment and guarantee producers a decent living.

Media Contacts:

Natasha Schwarzbach, for Bonsucro™ , +44 (0) 208 341 0060 or +44 (0) 7813 930 347 natasha@bettersugarcane.org

Better Sugarcane Initiative Ltd
Registration No.06798568
VAT Registration No GB 991 7272 82

Associate Member of ISEAL

A: 20 Pond Square, London, N6 6BA United Kingdom
T: +44 (0) 208341 0060
W: www.bonsucro.com
© Bonsucro 2010

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