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Book Characters, Movie Heroes to Take the Cake at
Summer Parties
Birthday Express Launches OLIVIA(TM), Garfield(TM), Spider-Man(R) 2, New
Harry Potter(C)
KIRKLAND, Wash., Jul 6, 2004 /PRNewswire via COMTEX/ -- Olivia, the beloved
storybook pig, and Garfield, America's laziest feline, are poised to take
center stage at children's birthday parties this summer. A full range of
exclusively designed party supplies are only available at Birthday Express,
a leading direct merchant of children's party products and services.
Birthday Express pays close attention to which characters, cultural icons
and pop trends appeal to children ages 10 and under.
"The quickest way to get a read on what's hot and what's not among kids any
day of the week is to see what's selling in birthday party supplies," says
Lori Liddle, Executive Vice President, Birthday Express. "Kids' lives
revolve around cultural phenomena. Fads come and go, but some characters
remain popular for years."
New license arrangements enable Birthday Express to be among the first
retailers to offer party goods featuring Olivia, the heroine who made her
debut in Ian Falconer's best-selling books in 2000, and Garfield, the fat
cat star of the feature film, "Garfield," that opened this summer.
Birthday party supplies for two of the summer's hottest new movies -
Spider-Man 2, and Harry Potter and the Prisoner of Azkaban - also can be
found at Birthday Express which is known for its extensive selection of "in"
children's birthday party themes.
Parents can create a distinctive party environment with specially
designed items:
* Olivia -- The sophisticated piglet is pictured on her own favor
purse, a special box designed by Birthday Express and filled with
such treats as a feather ring and cellphone lip gloss.
* Garfield -- A colorful favor box promises feline fun for guests with
a plush Garfield toy, playing cards, Garfield notepad and crayons,
sticker sheet and blowout.
* Harry Potter and the Prisoner of Azkaban -- Elegant golden goblets
(in durable plastic) offer an alternative to themed paper cups in
the new Harry Potter collection.
* Spider-Man 2 -- The super hero goes 3D in a shaped piqata sure to be
the "hit" of the party.
Birthday Express negotiated first-to-market licensing rights for Olivia
through Silver Lining Productions Ltd., a brand management company that
builds television-driven franchises based on best-selling children's books.
Birthday Express, a leading creator, direct marketer and online destination
for kids' birthday party supplies and services, provides the complete
solution for busy parents by packaging together everything needed to throw a
birthday party - paper products, party favors, piqatas, craft activities,
and even party-planning ideas. Founded in 1994 in Kirkland, Wash., Birthday
Express has a talented team of designers that has created close to 50 themes
for kids' party goods. Birthday Express products are sold through the
company web site --
www.birthdayexpress.com -- and through catalogs mailed to families every
month.
SOURCE Birthday Express
Therese Beale, +1-425-827-4121, or
tbeale@bealecommunications.com
http://www.birthdayexpress.com
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