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Research and Markets: Bottled Water - a Force to Be Reckoned
with as Health Becomes an Increasingly Influential Factor in Consumers'
Choice of Soft Drink
DUBLIN, Ireland, Aug 9, 2004 (BUSINESS WIRE) -- Research and Markets (http://www.researchandmarkets.com)
has announced the addition of Global Bottled Water Report 2004 to their
offering.
The increasing consumer demand for a healthy soft drink option and the
greater awareness of the need to stay hydrated have driven the strong growth
in bottled water globally. The global charge by bottled water has been
supported by strong growth in bulk formats, such as water for coolers, and
the growing familiarisation with small pack 'everyday hydration' in all
corners of the globe. Access to safe water remains a challenge in many parts
of the developing world. Here, bottled water is fundamentally relied upon
through a variety of pack formats, sizes and distribution channels.
With a 10% compound annual growth rate (CAGR) in the years 1998 to 2003,
bottled water has become a soft drinks force to be reckoned with.
Consumption in 2003 was notably boosted by sustained price competition in
the United States, the world's largest bottled water market by volume. Here,
the 'global big four' in bottled water - Coca-Cola, Danone, Nestle and
PepsiCo - have battled for market share with brands such as Dasani
(Coca-Cola), Dannon (Danone/Coca-Cola), Poland Spring (Nestle) and Aquafina
(PepsiCo) seeing intense promotional activity. Also boosting worldwide
consumption in 2003, a summer heat wave across Europe helped support
maturing and emerging markets alike. Meanwhile, in Asia, the rapid growth of
China and India is shaping the global bottled water landscape.
As the rise of bottled water consumption illustrates, health is becoming an
increasingly influential factor in consumers' choice of soft drink. Whilst
bottled water has gained positively from this focus on well being, other
soft drinks, most notably carbonates, have been criticised for, at times,
high sugar content. In particular, the rising issue of obesity is a major
challenge for the soft drinks industry. There are currently more than 300
million obese people in the world, according to the World Health
Organisation, and the high consumption of sugar rich soft drinks has been
accused of contributing to this problem. Health issues are already
influencing the dynamics of the soft drinks industry and this is likely to
become more pronounced as time goes on. In this climate, bottled water
remains a likely beneficiary.
The report covers:
1. Top ten global companies
2. Top ten global brands
3. Sparkling vs still water
4. Small pack vs bulk water
5. Clear analysis of the global bottled water market in 75
countries, plus others
6. Full market commentary on developments and trends
7. Chronology of developments by region, 2004
8. Historic market trends, 1998-2003
9. Comprehensive forecasts to 2008
For more information visit
http://www.researchandmarkets.com/reports/c3647
SOURCE: Research and Markets Ltd.
Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980
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