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India - Consumer Electronics Manufacturers, Retailers Need New
Strategies to Propel Sales
According to "Booming Consumer Electronics Market in India", our new
research report, sales of consumer electronics, such as refrigerators,
televisions, washing machines and air-conditioners, increase during the
festive season in India. However, the market is anticipated to see
downward
trend during this festive season beginning end-September and early
October
that lasts till January-end to early February due to the ongoing
financial
crunch and sharp fluctuations in the Indian stock market.
Most of the consumer financing firms such as GE Money has pulled
themselves
out of the market, making it tougher for Indian consumers to avail loans
for
their festive shopping. In such a scenario where more than 20% of
air-conditioners, refrigerators and other durable products are sold
through
finance schemes, sales of these goods are likely to be hit hard.
'It is not like Indian consumers don't have money to spend; rather,
there is
low consumer confidence. One possible solution to entice Indian consumer
is
to provide them with more freebies and bundled services", says Shushmul
Maheshwari, CEO, RNCOS. Consumer electronics manufacturers should
package
their products in a way that the customers derive maximum value in
optimum
amount.
Apart from manufacturers, retailers should also offer bundled services
to
attract consumers. One of the recent trends is to package co-branded
products and offer them at a price which is much lower than buying a
single
brand. Maheshwari adds, "I think adopting such a strategy will
definitely
bring positive results to the sector".
"Booming Consumer Electronics Market in India" is a comprehensive and
rational analysis on the booming consumer electronics industry in India.
The
report discusses the latest industry trends and provides extensive
analysis
on various consumer electronics segments such as home appliances:
Washing
Machines, Television, Refrigerator, ACs, Set Top Box, Microwave Oven;
Mobile
handsets, Audio/Video Appliances: DVD players, MP3 Players, Digital
Camera
and camcorder: and PC Market. It thoroughly analyses each of the
segments
based on their current performance and future outlook in the industry.
The report also highlights key strategies to successfully penetrate the
highly lucrative Indian market. It also outlines the areas which need
more
attention in terms of development or investment for the flawless growth
in
the industry.
About RNCOS:
RNCOS, incorporated in the year 2002, is an industry research firm. It
has a
team of industry experts who analyze data collected from credible
sources.
They provide industry insights and analysis that helps corporations to
take
timely and accurate business decision in today's globally competitive
environment.
For more information visit:
http://www.rncos.com/Report/IM157.htm
Current Industry News:
http://www.rncos.com/Blog/
Disclaimer: The views and opinions expressed in the research published are those of the individual companies and writers and not necessarily those of Investorideas.comŽ, or any of the industry sector portals . At the time of publication, writers may hold positions in the stocks or companies mentioned.
Investorideas.comŽ or any of the industry sector portals cannot assure accuracy of the research presented. Investors are encouraged to research and verify facts and under no circumstances is Investorideas.comŽ endorsing the content as a recommendation to buy or sell stock.
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