India - Consumer Electronics Manufacturers, Retailers Need New
Strategies to Propel Sales
According to "Booming Consumer Electronics Market in India", our new
research report, sales of consumer electronics, such as refrigerators,
televisions, washing machines and air-conditioners, increase during the
festive season in India. However, the market is anticipated to see
trend during this festive season beginning end-September and early
that lasts till January-end to early February due to the ongoing
crunch and sharp fluctuations in the Indian stock market.
Most of the consumer financing firms such as GE Money has pulled
out of the market, making it tougher for Indian consumers to avail loans
their festive shopping. In such a scenario where more than 20% of
air-conditioners, refrigerators and other durable products are sold
finance schemes, sales of these goods are likely to be hit hard.
'It is not like Indian consumers don't have money to spend; rather,
low consumer confidence. One possible solution to entice Indian consumer
to provide them with more freebies and bundled services", says Shushmul
Maheshwari, CEO, RNCOS. Consumer electronics manufacturers should
their products in a way that the customers derive maximum value in
Apart from manufacturers, retailers should also offer bundled services
attract consumers. One of the recent trends is to package co-branded
products and offer them at a price which is much lower than buying a
brand. Maheshwari adds, "I think adopting such a strategy will
bring positive results to the sector".
"Booming Consumer Electronics Market in India" is a comprehensive and
rational analysis on the booming consumer electronics industry in India.
report discusses the latest industry trends and provides extensive
on various consumer electronics segments such as home appliances:
Machines, Television, Refrigerator, ACs, Set Top Box, Microwave Oven;
handsets, Audio/Video Appliances: DVD players, MP3 Players, Digital
and camcorder: and PC Market. It thoroughly analyses each of the
based on their current performance and future outlook in the industry.
The report also highlights key strategies to successfully penetrate the
highly lucrative Indian market. It also outlines the areas which need
attention in terms of development or investment for the flawless growth
RNCOS, incorporated in the year 2002, is an industry research firm. It
team of industry experts who analyze data collected from credible
They provide industry insights and analysis that helps corporations to
timely and accurate business decision in today's globally competitive
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Investorideas.comŽ or any of the industry sector portals cannot assure accuracy of the research presented. Investors are encouraged to research and verify facts and under no circumstances is Investorideas.comŽ endorsing the content as a recommendation to buy or sell stock.
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