Gaming Stocks; Bally Technologies (NYSE: BYI) Enters Australia and New Zealand Market with Debut at the Australasian Gaming Expo, Aug 8 - 10

Veteran Australian Gaming Executives Michael McNee and Ron Jeffrey Lead Australian Operations; Company Showcases Array of Games and Systems Innovations

Category: Investment, Australia Market, New Zealand Market

Visit this company: www.ballytech.com

Australasian Gaming Expo (AGE)

LAS VEGAS - August 2, 2010 (Investorideas.com newswire, www.onlinegamingstocks.com) - Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management and networked and server-based systems for the global gaming industry, announced today that it is re-entering the Australian gaming market with its debut at the Australasian Gaming Expo (AGE) at the Sydney Convention and Expo Centre, Aug. 8 - 10.

"It is time to officially announce to the world that Bally is bringing its 78 years of innovation back to the Australian market," said Gavin Isaacs, Bally Technologies' Chief Operating Officer. "We have established a sales and service office in Sydney, led locally by longtime gaming industry experts and my former colleagues Michael McNee and Ron Jeffrey, and regionally by Cath Burns, Vice President and Managing Director of Bally Asia-Pacific, who is also an Australian. This experienced team is working with our Bally global staff to ensure that we bring the right games and systems products to Australia so that our customers can fully capitalize on Bally's world-class innovation."

Bally will present a sampling of its award-winning portfolio of advanced games and systems technologies in its 135 sq. meter exhibit #360.

"One of the most exciting things for me is that we are coming into the market with our new and sophisticated Pro Series™ slot cabinets on our new ALPHA 2™ gaming platform; a powerful hardware platform that enables dramatic new levels of interactivity, visual quality, and performance," Isaacs said. "This combination will enable us to offer Australia gaming operators the most exciting and compelling video and stepper games for players – right out of the gate.

Show attendees will be able to see how the Pro Series cabinets add to the game excitement with a custom HD surround-sound stereo experience, game lighting synchronized with game play, and the iDeck™ for even greater player interaction.

Additionally, Bally will showcase a number of games on its award-winning ALPHA Elite® V32 vertical cabinet, including the industry's hottest new game: Cash Spin with U-Spin™ gesture-control technology that enables players to spin a virtual bonus wheel on the display just as if it were an actual physical wheel. Also on display will be several of Bally's highly successful Quick Hit™ games. And Bally will also present Fireball™, one of its most successful video slot products. As part of Bally's lofty Digital Tower Series™, Fireball's video top box dominates the slot floor with its spectacular animations, surround-sound audio, and other crowd-pleasing special effects.

Bally Technologies will also use the AGE show to introduce its award-winning portfolio of advanced slot accounting, player-tracking, marketing, and bonusing systems technology to the Australian gaming market. Bally is recognized as the global industry systems leader with more than 417,000 machines and approximately 614 casino, bingo, Class II, central determination and lottery locations worldwide — including more than 315 locations currently running Bally eTICKET™ on more than 315,000 slot machines.

"We offer Australia gaming operators a full package of world-class systems solutions," said Ramesh Srinivasan, Executive Vice President – Bally Systems. "This includes our SDS® slot management, slot accounting, and customer-relationship database marketing solution, augmented by our Bally Business Intelligence™ data analysis and player analytics tool; the iVIEW™ Technology Suite for in-game marketing, including iVIEW Display Manager™ (DM); Bally Command Center™, a server-based solution for dynamic floor control from a central location; and Bally CoolSign®, a property-wide, server-based media-management solution."

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming-systems Company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

– BALLY TECHNOLOGIES, INC. –

Contacts

Bally Technologies, Inc., Las Vegas
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com

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