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Disnat obtains highest degree of investor satisfaction among major ONLINE brokerage firms in canada, according to a study by J.D. POWER and associates conducted with 2700 rEspondents
Montréal (Québec) - August 27, 2009 – Disnat Online Brokerage, a division of Desjardins Securities, is pleased to announce that it obtained the highest level of investor satisfaction among online discount brokerage firms in Canada according to a study by J.D. Power and Associates, a global marketing information firm. This study, entitled J.D. Power and Associates 2009 Canadian Discount Brokerage Investor Satisfaction StudySM 1 was conducted in May and June of 2009 with 2,696 investors.
The study's respondents were asked about their satisfaction with their primary discount brokerage firms, measured specifically on six key factors including interaction, account/information statements, trading charges and fees, account offerings, information resources and problem resolution. Disnat achieved the highest overall ranking with a total of 723 points out of a maximum 1000 points.
Disnat also had the highest ranking for the specific categories of interaction (the most important aspect evaluated by the J.D. Power and Associates' study), information resources and account offerings. In the other categories, Disnat also posted strong results by ranking either second or third.
"We are very proud and pleased by the results of this study that underline both the accuracy of our business vision and the significant efforts that Disnat has devoted in recent years to the improvement of its services and products, in particular through our new trading platform, which has quickly gained investors' favour," said Mr. Yves Néron, Vice-President, Brokerage and Private Management, Desjardins Group.
Study results
"We warmly welcome the results of J.D. Power and Associates' study with regard to interaction, which reveal our clients' high level of satisfaction with our trading platform. This fully integrated trading platform was designed with the primary objective of enabling excellent navigational fluidity thanks to our 24/7 accessibility to an action menu that allows users to trade or obtain information about a stock, as well as providing the opportunity to access research information with a minimum of clicks. The functionalities designed for active independent investors on Disnat Direct's platform are also highly appreciated by this clientele," added Mr. Frédéric Paquette, Disnat's Vice-President and General Manager, Online Brokerage.
With regard to the information resources category, "In this category, we also reaped the rewards of our efforts over recent years involving several initiatives, including the 2008 launch of Disnat GPS, our real-time financial news bulletin. We also significantly enriched the financial information available to investors, especially by providing our technical analysis tool Recognia, Morningstar analysts' research reports, and our Knowledge Center section where investors can access registered training seminars. These various tools help our clients make quick and informed investment decisions," added Mr. Paquette.
"In general, the results of J.D. Power and Associates' study has given us additional motivation to continue to excel and innovate so that we can constantly meet our clients' new expectations. By remaining faithful to its values, Disnat will maintain its leadership in the Canadian online brokerage sector in the future and we will continue to offer high quality products and services focused on client satisfaction and needs," concluded Mr. Yves Néron.
About Disnat Online Brokerage
Disnat is a division of Desjardins Securities. Desjardins Securities is a member of the Investment Industry Regulatory Organization of Canada (IIROC) and of the Canadian Investor Protection Fund (CIPF).
About Desjardins Group
Desjardins Group is the largest cooperative financial group in Canada, and the ninth largest in the world, with overall assets of approximately $160 billion. Drawing on the strength of its caisse network in Québec and Ontario, as well as its subsidiaries, several of which are active throughout Canada, Desjardins offers a full range of financial products and services to its 5.8 million individual and business members and clients. Desjardins Group is also home to a wealth of expertise in property and casualty insurance, life and health insurance, wealth management, services for businesses of all sizes, securities brokerage, venture capital, asset management and secure leading-edge virtual access methods, all part of an integrated offer that is the only one of its kind in Canada. One of the largest employers in the country, Desjardins is backed by the knowledge and skills of its 42,000 employees and the commitment of its 6,300 elected officers. To find out more, consult www.desjardins.com.
Information (for journalists only):
André Chapleau
Director Information and Media Relations
514 281-7229 or 1 866 866-7000, ext. 7229 andre.chapleau@desjardins.com
Frédéric Tremblay
Edelman
514 844-6665, ext. 231
frederic.tremblay@edelman.com
1 : Disnat received the highest numerical score among seven online brokerage firms in the proprietary J.D. Power and Associates 2009 Canadian Discount Brokerage Investor Satisfaction StudySM. Study based on 2696 responses measuring investor satisfaction and experience. Proprietary study results are based on experiences and perceptions of consumers surveyed May-June, 2009. Your experiences may vary. Visit jdpower.com
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