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PREMIERE selects ENTAVIO
Premiere programmes to be offered via entavio /
SES ASTRA offers third parties access to
Premiere satellite receivers
Betzdorf, Luxembourg, 19 April 2007. – SES ASTRA, an SES company (Euronext
Paris and Luxembourg Stock Exchange: SESG), announced today that pay-TV
broadcaster Premiere has signed an agreement to use SES ASTRA’s digital
satellite platform entavio in Germany. Starting on September 1, 2007,
new Premiere customers will be offered the Premiere programmes also via
entavio. With this agreement, entavio wins a first important pay-TV
client for its technical services. entavio-enabled receivers will be
widely available in the market.
The new agreement also improves SES ASTRA`s ability to offer all
broadcasters access to more than 2.5 million Premiere and
Premiere-enabled satellite receivers in German TV households. SES ASTRA
will continue to offer this access to other programme operators on
neutral and transparent terms. SES ASTRA thereby further increases the
attractiveness of its service portfolio to broadcasters.
“The agreement with Premiere is a major step forward for entavio, and
gives us the critical mass for the upcoming market start of our new
satellite connection”, said Ferdinand Kayser, President and CEO of SES
ASTRA. “entavio positions itself as an open and neutral technical
satellite platform, which gives satellite households access to a whole
range of digital TV programmes and services, and offers programme
operators access to those households. SES ASTRA thereby further
strengthens its position as a neutral technical service provider for
broadcasters, and creates a broad basis for extended offers and more
competition in the pay-TV market.”
Georg Kofler, CEO of Premiere: “We are delighted to be part of this
important project to enhance digitalisation right from the start. The
addressable digital TV receiver with a smart card is a futureproof
concept. entavio will grow with Premiere – and Premiere with entavio.
Backed by the technical and economic strength of SES ASTRA, entavio will
soon become an important player in the market for digital TV.
Furthermore, the reception of Premiere via entavio will in a few years
become as easy and natural for millions of TV homes as receiving a
telephone call.“
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For further information please contact:
Markus Payer
SES ASTRA
+ 352 710 725 500
markus.payer@ses-astra.com
About SES ASTRA www.ses-astra.com
SES ASTRA is the leading Direct-to-Home (DTH) satellite system in
Europe, delivering services to more than 109 million DTH and cable
households. The ASTRA satellite fleet currently comprises 12 satellites,
transmitting 1,864 analogue and digital television and radio channels.
SES ASTRA also provides satellite-based multimedia, internet and
telecommunication services to enterprises, governments and their
agencies. With 26 High Definition (HD) channels available via its
satellites today, ASTRA is also the most important HDTV broadcasting
platform in Europe. ASTRA's prime orbital positions are 19.2° East,
28.2° East, and 23.5° East.
SES ASTRA is an SES company (Euronext Paris and Luxembourg Stock
Exchange: SESG). SES owns three market-leading satellite operators, SES
ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES, which
provide global coverage and connectivity. The Company also holds
strategic participations in SES Sirius in Europe, Ciel in Canada and
Quetzsat in Mexico. SES provides outstanding satellite communications
solutions via a fleet of 36 satellites in 25 orbital positions around
the globe. Additional information on SES is available at:
www.ses.com
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