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MySpace Launches New Content Channel: MySpace Celebrity™
New Channel Empowers Celebrities to Communicate Directly with Fans and Control Their Voice
Channel Unveils More Than 300 Celebrity Profiles Including Ashton Kutcher, Britney Spears, Hayden Panettiere, Jamie Foxx, Kimora Lee Simmons, Lauren Conrad, Leonardo DiCaprio, Paris Hilton, Tom Hanks, Vince Vaughn, Zach Braff, Among Many Others
Exclusive Launch Content Features Interviews, Blogs, Videos and Photos from Balthazar Getty, Elijah Wood, Ellen Page, Jenna Fischer, Kim Kardashian and Matthew McConaughey
LOS ANGELES - January 10,2008 - MySpace, the world’s most popular social network, today announced the launch of MySpace Celebrity (http://celebrity.myspace.com), a content channel focused on entertainment culture and related news, blogs, videos, and events. The new hub will be the premier online destination for celebrities to communicate directly with their fans and for the MySpace community to interact with their favorite stars. Today’s announcement unveils more than 300 official celebrity MySpace profiles housed within the new channel including actors, musicians, athletes, comedians and socialites.
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“MySpace Celebrity is Hollywood’s new home page. Celebrities have been using MySpace since the site’s launch and it’s a natural extension for us to now offer them an aggregated channel where they can be in control of their own image," said MySpace President and Co-Founder Tom Anderson. “We want MySpace users to connect with celebrities in the same way that they do with musicians.”
The easy to use format and reach of MySpace enables celebrities to promote their projects, voice their opinions, dispute rumors, control their image and communicate with their fans. With the launch of MySpace Celebrity, MySpace users now have a dedicated platform to participate in celebrity culture and news. MySpace Celebrity provides fans the opportunity to become friends with celebrities, send them messages, post comments to profile pages and share celebrity videos.
“MySpace is a revolutionary way for people who create things to have a dialogue with an audience who may like (or sometimes dislike) what you've created,” said Zach Braff. “It's kind of like the world's largest ongoing conversation."
The launch of MySpace Celebrity will feature a variety of original, exclusive celebrity content including the following:
- Featured Icon – The most coveted spot on MySpace Celebrity where stars can discuss current projects and share photos and blogs. Matthew McConaughey has provided MySpace Celebrity with an exclusive Q&A. Upcoming featured icons will include 50 Cent, Zach Braff and Jessica Alba.
- Behind The Scenes – Features behind-the-scenes video footage with celebrities. Elijah Wood and Heloise Williams (Simian Records) have provided MySpace Celebrity with an exclusive video. Upcoming segments to include Samantha Ronson and Lisa Rinna.
- Exclusive Video – Includes original MySpace programs such as MySpace Presents: The Fit (MySpace Presents: The Fit gives users an exclusive look into the closets of their favorite celebrities, musicians and artists). MySpace Presents: The Fit featuring the Kardashian sisters will be MySpace Celebrity’s first exclusive video. Upcoming segments to include an Artist on Artist with Mike D and Andy Samberg and MySpace Presents: The Fit with Natasha Beddingfield.
- Celebrity Impact – MySpace Celebrity will highlight celebrity endorsed charities and will feature an exclusive interview and photos with the affiliated celebrity. Art of Elysium supporter, Balthazar Getty, has provided MySpace Celebrity with an exclusive Q&A and photos from a day spent with children at Los Angeles Shriners Hospital. Upcoming Celebrity Impact features to include America’s Second Harvest with Teri Hatcher.
- Rising Star – Features up-and-coming talent discussing projects and features exclusive photos, video or blogs. Breakthrough actress Ellen Page provided MySpace Celebrity with an exclusive video.
- Celebrity Q&A – Features exclusive interviews with celebrities discussing relevant topics, news and gossip. The Office’s Jenna Fischer has provided MySpace Celebrity with an exclusive Q&A. Upcoming interviews to include One Republic and Olivia Wilde.
- Celebrity Blog – MySpace Celebrity will feature noteworthy celebrity blogs daily. Past blogs have included Tom Hanks’ summer reading list and Ashley Tisdale discussing her recent plastic surgery.
- Celebrity News – People.com will be the exclusive partner for news articles for MySpace Celebrity, providing the latest celebrity news as it breaks.
- Celebrity Photos – Getty Images will provide the latest celebrity photos on a daily basis.To celebrate the official launch of MySpace Celebrity, MySpace will host the MySpace Cafe in Park City, Utah from January 18 to January 22 to introduce celebrities, influencers, and press to the new channel.
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views1, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes more than 20 localized community sites in the United States, Canada, Latin America, Mexico, Australia, Finland, Germany, Italy, Norway, Sweden, Switzerland, UK, Denmark, France, Ireland, Netherlands, Spain, Austria, Japan, New Zealand and Brazil. Fox Interactive Media is a division of News Corp.
1* - Among the top 2000 domains comScore Media Metrix, November 2007. For more information on comScore Networks, please go to http://www.comscore.com.
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For more information please contact:
Shadow PR for MySpace
Lisette Sand-Freedman
Phone no: 212-972-0277
Email: lisette@shadowpr.com
Brad Zeifman
Phone no:212-972-0277
Email: brad@shadowpr.com
MySpace
Shelley Reinstein
Phone no: 310-969-7153
Email: sreinstein@myspace.com
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