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NutriSystem Launches Revolutionary Water Product
Aquaescents Introduces "Scent Science" to Weight Loss Industry
HORSHAM, PA, Jun. 23, 2004 (MARKET WIRE via COMTEX) -- NutriSystem
introduces the first product that aromatically "flavors" water. Aquaescents
Water Bottles and Fruit Caps "flavor" water through this unique product to
help dieters lose weight.
Through a patented new packaging technology, FDA-approved natural aromas are
added into the plastic fruit caps. When dieters drink water through one of
these caps, they enjoy a strong fragrance and subtle flavoring that migrates
into the water. Because the senses of smell and taste are so closely linked,
this dual effect can help dieters feel satisfied and hydrated
simultaneously, effectively eliminating hunger sensations.
"Research shows that the sense of smell can dictate several behaviors,
including satisfying one's appetite," said Dr. Jay Satz, NutriSystem's vice
president of program and product development. "If people smell a
concentrated food scent, the nose tells the brain that the body has actually
consumed the food that it has smelled."
To sustain proper hydration experts recommend that dieters drink one ounce
of water for every two pounds of body weight -- daily. So if you weigh 200
pounds, you should drink 100 ounces of water each day.
To help dieters meet this ambitious "water quota," NutriSystem offers the
Aquaescents bottle in a 26-ounce size. To make consumption of that much
water a more "aromatizing" prospect, Aquaescents features fruit caps with
three delicious flavors: lemon, peach and berry, which last up to 30 days
per cap. Since the flavor caps are interchangeable, a dieter could drink
three different flavors of water a day using one Aquaescents system, making
hydration goals more attainable and the ritual more fun and palatable.
"This new Aquaescents system gives dieters the pleasurable sensation of
drinking refreshing flavored water, which adds an extra kick to their
hydration routine," adds Dr. Satz. "But unlike most flavored waters, there
are no added calories, sweeteners or preservatives, making this really 'win-
win' water for dieters."
The Aquaescents system is available July 1, 2004 exclusively online at
www.nutrisystem.com at a cost of
$9.99 covering one water bottle, three fruit caps and one plain cap. The
caps and water bottles are dishwasher safe and should be washed thoroughly
before use.
This new hydration system is just the latest dieting innovation promoted by
NutriSystem. In January, NutriSystem launched its new weight loss program,
NutriSystem Nourish, a one-of-a-kind approach integrating the latest
scientific evidence. Based on balancing carbohydrate intake, Nourish is
designed to jumpstart the metabolism. You eat 5 meals a day including
dessert. Nourish is about eating the right foods not about depravation and
starvation. NutriSystem Nourish is a delicious prepared food weight loss
program that is conveniently delivered directly to your home.
Founded in 1972, NutriSystem (NSI)
is a leading provider of weight management products and services. The
company offers a weight loss program based on portion-controlled, prepared
meals. The program has no membership fees and provides free on-line and
telephone counseling.
Contact:
Delphine Carroll
NutriSystem
215-706-5351
Sheri Keiles
NutriSystem
215-820-5300
SOURCE: NutriSystem
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