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MoneyTV Ron Erickson Interview

March 9, 2010

 

About Visualant, Inc.

Visualant, Inc. develops low-cost, high speed, light-based security and quality control solutions for use in homeland security, anti-counterfeiting, forgery/fraud prevention, brand protection and process control applications. Its patent-pending technology uses controlled illumination with specific bands of light, to establish a unique spectral signature for both individual and classes of items. When matched against existing databases, these spectral signatures allow precise identification and authentication of any item or substance. This breakthrough optical sensing and data capture technology is called Spectral Pattern Matching (SPM). SPM technology can be miniaturized and is easily integrated into a variety of hand-held or fixed mount configurations, and can be combined in the same package as a bar-code or biometric scanner.

Through its wholly owned subsidiary, TransTech Systems, Inc., the Company provides security and authentication solutions to security and law enforcement markets throughout the United States.

 

Corporate Summary:

Now you can see the future of security and authentication with Visualant

Visualant, Incorporated is a publicly-traded company focused on the development of proprietary technology that captures the signature of a wide spectrum of light; color that is visible by humans, but also wavelengths just outside the humanly-visible portion of the light spectrum.

With Visualant's patent-pending technology, you can see color that is otherwise invisible; color that is nature's inherent fingerprint. Our technology maps color from a surface then enters this spectral map into a proprietary database. This light spectrum snapshot becomes the template for a myriad of applications; from authentication to diagnostics.

Counterfeiters cannot counterfeit what they cannot see

Visualant technology can defeat counterfeiting of everything from currency to documents to pharmaceuticals to branded products of all varieties - by recording the inherent non-visible signature of such items and comparing this signature to a known baseline.

The global political climate demands solutions that will increase the safety and security of our country, its citizens and the world. Visualant is capitalizing on the extensive business opportunities in

  • National security
  • Document forgery/fraud
  • Brand protection
  • Label fraud
  • Product tampering

Each of these segments has security vulnerabilities, costing businesses billions of dollars per year in losses.

A transformative technology with unlimited potential

Visualant actively seeks working partners to deploy its technology in the security and authentication fields. While the core focus of Visualant is on authentication and security-related activities, the Company is licensing its transformative technology for applications in areas outside of this core focus as well.

Visualant offers the simplest, fastest and most inexpensive means to document unique non-visible signatures from nearly any kind of product or surface. With Visualant, you can see the future of security and authentication.

 

Management:

The Visualant management team is comprised of seasoned professionals with many years of relevant experience in building international businesses, deploying technology, introducing new products to market and accessing the capital markets.

Ronald Erickson
CEO, President and Chairman of the Board.

A seasoned executive with more than 30 years of experience in the high technology, telecommunications, micro-computer, and digital media industries, Mr. Erickson was the founder of Visualant. In addition to his Visualant responsibilities he also serves as Chairman of ivi, Inc. a streaming media company and eCharge Corporation an Internet based transaction processing company. He is formerly Chairman, CEO and Co-Founder of Blue Frog Media, a mobile media and entertainment company; Chairman, CEO and Co-founder of GlobalTel Resources, a provider of telecommunications services; Chairman, Interim President and CEO of Egghead Software, Inc. the large software reseller where he was an original investor; Chairman and CEO of NBI, Inc.; and Co-ounder of MicroRim, Inc. the database software developer. Earlier, Mr. Erickson practiced law in Seattle and worked in public policy in Washington, DC and New York, NY. Additionally, Mr. Erickson has been an angel investor and board member of a number of public and private technology companies. Mr. Erickson has a BA from Central Washington University, a MA from the University of Wyoming and a JD from the University of California, Davis. He is licensed to practice law in the State of Washington and the District of Columbia.

Mark Scott
Chief Financial Officer

Mr. Scott has served as Chief Financial Officer, Secretary and Treasurer since May 2010. He has significant financial, capital market and relations experience in public microcap companies. Mr. Scott continues to serve as Chief Financial Officer of IA Global, Inc., a position he has held since October 2003. Previously, he held executive financial positions with Digital Lightwave; Network Access Solutions; and Teltronics, Inc. He has also held senior financial positions at Protel, Inc., Crystals International, Inc., Ranks Hovis McDougall, LLP and Brittania Sportswear, and worked at Arthur Andersen. As a member of the National Association of Corporate Directors, Mr. Scott is a certified corporate director. Mr. Scott is also a certified public accountant.

Yoshitami Arai
Visualant Board of Directors.

Mr. Arai brings strategic experience, a broad global business network, and sophisticated business acumen to the Visualant Board of Directors. He has performed in many professional and civic capacities throughout Japan and abroad, and has served as Director and Senior Executive of international organizations including 7-Eleven, Tokyu Hotels, Systems International, Catalina Marketing and Sony.

Paul Bonderson
Visualant Board of Directors.

Mr. Bonderson has more than 30 years of technical experience in the computer industry, spanning both hardware and software engineering, engineering management, and product development. Prior to co-founding Brocade, Bonderson held engineering management positions at industry leading companies including Intel Corporation and Sun Microsystems, Inc. Since retiring from Brocade, Bonderson has been an active philanthropist. He is a member of the Board of Trustees of the Wetlands America Trust, Inc., the organization responsible for managing the endowment and land holdings of Ducks Unlimited. He is also a Senior Advisory Vice President and Board Member of Ducks Unlimited. Additionally, Mr. Bonderson serves on the Advisory Committee of the School of Engineering and the Foundation Board of California Polytechnic State University, San Luis Obispo, California.

Jim Gingo
Visualant Board of Directors.

TransTech founded in 1994, and led by President Jim Gingo is a distributor of access control and authentication systems serving the security and law enforcement markets. Jim's guidance, experience and great depth of knowledge combined to make TransTech a respected national reputation for outstanding product knowledge, sales and service excellence. Their management team is lead by TransTech founder, Jim Gingo, a highly regarded industry veteran and one of the early members of the Document Security Alliance, an organization co-founded by the United States Secret Service and concerned industry representatives after the events of 9/11. He sits on the Board of the Security Industry Association.

Marco Hegyi
Visualant Board of Directors.

Marco Hegyi is a principal with the Chasm Group, where he combines his expertise in, and passion for helping companies expand their businesses with innovative technologies and collaborative partnership strategies using mobile and wireless platforms, service business models and Internet marketing programs.

Prior to working as a strategic advisor, Mr. Hegyi served as Senior Director, Global Product Management, at Yahoo Search Marketing. Prior to Yahoo, Mr. Hegyi was at Microsoft leading program management for Microsoft Windows and Office beta releases aimed at software developers. While at Microsoft, he formed new service concepts and created operating programs to extend the depth and breadth of the company's unparalleled developer eco-system, including managing offshore, outsource teams in China and India, and being the named inventor of a filed Microsoft patent for a business process in service delivery.

Mr. Hegyi earned a Bachelor of Science degree in Information and Computer Sciences from the University of California, Irvine, and has completed advanced studies in innovation marketing, advanced management, and strategy at Harvard Business School, Stanford University, UCLA Anderson Graduate School of Management, and MIT Sloan School of Management.

Dr. Masahiro Kawahata, Ph.D.
Chair of Scientific Advisory Committee.
Visualant Board of Directors.

Dr. Kawahata is the former Director of the Fujitsu Research Institute. He is known in Japan as "the father of multimedia" for his work as National Program Director in developing the nationwide fiber optic network. Early in 2005, the U.S. Government officially acknowledged him as "Non-U.S. Scientist of Extraordinary Ability". Dr. Kawahata has taught at Tokai University, is a Consulting Professor at Stanford University, Provost's Distinguished Professor at the University of Southern California and Visiting Professor at the University of Washington. He has served as a Director of numerous technology companies, and has received several prestigious awards in the United States and Japan.

Jon Pepper
Visualant Board of Directors.

Jon Pepper is the co-founder of Pepcom [www.pepcom.com], an industry leader at producing press-only technology showcase events around the country. Prior to that Pepper started the DigitalFocus newsletter, a ground-breaking newsletter on digital imaging that went to leading influencers worldwide. Pepper has been closely involved with the high technology revolution since the beginning of the personal computer era. He was formerly a well-regarded journalist and columnist; his work on technology subjects appeared in The New York Times, Fortune, PC Magazine, Men's Journal, Working Woman, PC Week, Popular Science and many other well known publications. Pepper was educated at Union College in Schenectady, New York and the Royal Academy of Fine Arts in Copenhagen.

Bradley E. Sparks
Visualant Board of Directors.

With over 30 years of high-tech and related industry experience, Sparks expertise ranges from guiding high-tech start up companies through IPO's to serving in senior financial positions for major public companies.

Mr. Sparks was formerly the Chief Financial Officer of WatchGuard Technologies, Inc. which was recently acquired by a private equity group. Prior to that position, he served as CFO for several telecommunications and high-tech companies, including Omnipoint Corp., Digex, Inc., eSpire Communications, and WAM!NET. He also served as vice president and treasurer of MCI Communications from 1988-1993 and as vice president and controller of MCI Communications from 1993-1995. He currently serves on the boards of Global IP Sound, a software company supporting VOIP applications over the internet, and iCIMS, a software company providing applicant tracking systems. He serves on the Listings Qualifications Review Panel of NASDAQ where he previously chaired the Issuers Affairs Committee.

 

Technology Overview:

Visualant's breakthrough sensor technology offers the simplest, fastest and most inexpensive means to document unique non-visible signatures from nearly any kind of product or surface. Visualant's solutions offer customers easy-to-use, fast, accurate, voluntary and non-intrusive methods that over time provide a significant return on investment.

Visualant is actively seeking working partners through acquisition, joint venture and/or licensing opportunities to deploy its technology in the security and authentication fields. While the core focus of Visualant is on authentication and security-related activities, the Company is also licensing its transformative technology for new and practical applications in areas outside of this core focus. For example, Visualant's technology could be used to enhance current biometrics and legacy security solutions, help define and diagnose disease, and determine the health of a plant or the environmental quality of a substance.

For acquisition, joint venture, and licensing opportunities, or to obtain a developer's kit to explore applications in your industry, please call 206.903.1351 or email info@visualant.net.

The Visualant Solution

Visualant has developed a revolutionary patent-pending technology providing spectral-based pattern file creation and matching. Patterns of a light spectrum signature, from near ultra-violet through the visible spectrum and into the near infra-red, are collected from our proprietary sensing devices. These pattern files can be created from any material or object. Such pattern files are then matched against baseline pattern files in the Visualant database. As a consequence, the Visualant technology can serve as:

  • An authenticator to guard against and detect identity crime, forgery, counterfeiting, and other frauds
  • A diagnostic device with application in medical, agricultural and environmental diagnostics
  • A reliable information source

Visualant's technology provides accurate and rapid detection for a range of critical applications, including national security, forgery/fraud prevention, brand protection, and product-tampering protection. While some of the same functions can be performed with competing technologies (e.g., facial, retinal, and fingerprint scans; placement of barcodes or holograms on the material; and examination under ultraviolet light), none offer the attractive and valuable combination of attributes provided by Visualant's technology.

Reading full spectrum color patterns, as well as signatures just outside the visible color spectrum, means the Visualant system is more robust and accurate when compared to the competition which use black and white readings. In addition to its accuracy, it is faster, easier, and less costly to use.

Visualant technology solutions complement and enhance current biometrics and legacy security solutions - while trail-blazing new and practical applications. They offer customers easy to use, fast, accurate, voluntary and non-intrusive methods that over time provide a significant return on investment.

Imagine...

  • Imagine being able to search a pattern database of passport photos of every U.S. citizen within seconds to confirm their identity or to confirm whether or not the driver's license being presented to a law enforcement agent is authentic or a fake. Now add that capability to multiple other forms of identity such as Government-issued identification documents, state identification cards, military identification, birth certificates, National ID Cards; virtually anything that includes a photograph and/or physical description of the holder.
  • Imagine a technology capable of identifying counterfeit currency without adding new layers of ink, watermarks, holograms, or other methods of security that sophisticated criminals always seem to beat.
  • Imagine a barcode you cannot see which contains far more information than current barcode technology can deliver. Consider a single, invisible small dot carrying pieces of coded identity information, located on a security pass, passport, or shipping container.
  • Imagine a technology that can help define and diagnose disease; determine the health of a plant or the environmental quality of a substance.
  • Imagine a small device the size of a pen used to identify illicit substances.

The possibilities and practical applications for Visualant's transformative technology are nearly unlimited.

Visualant welcomes your ideas for other applications of our breakthrough technology.

Imagine the possibilities!

 

Contact:

Visualant, Inc.:

Lynn Felsinger
206-903-1351
Lynn@visualant.net

 

Security News for Visualant Inc.:

Security Industry News; TransTech Systems, a Subsidiary of Visualant (OTCBB:VSUL), to Exhibit at the SHRM Atlanta Expo on October 17-18, 2011 in Atlanta, GA - October 14, 2011

Monday's Defense and Security Stocks Trading; (OTC:VSUL), (TSX.V:ROI) (NYSE: LLL), (NYSE:LMT) - September 27, 2011

Security Industry News; TransTech Systems, a Subsidiary of Visualant (OTCBB:VSUL), to Exhibit at the ASIS International 2011 in Orlando, FL - September 15, 2011

Security Industry News; Visualant (OTCBB:VSUL) Receives First Patent on its Spectral Pattern Matching Technology - September 6, 2011

Security Industry News; Visualant (OTCBB:VSUL) Subsidiary, TransTech Systems, Sees Growth In Difficult Economic Environment - September 1, 2011

Thursday's Defense and Security Stocks Trading; ACFN, ABAX, RTN, OTC: VSUL - August 12, 2011

Security Industry News; Visualant (OTCBB:VSUL) Subsidiary, TransTech Systems, Announces Renewal Contract with California Department of Corrections and Rehabilitation - August 4, 2011

Security Stocks Trading Alert; Visualant, Inc. (OTCBB: VSUL) Trading Up Over 28% - August 3, 2011

Defense and Security Stocks Trading Alert; AIM, KTOS, VSUL, IRSN - August 1, 2011

Q&A Interview with CEO of Visualant, Inc. (OTCBB: VSUL) Discussing Breakthrough Sensor Technology - July 19, 2011

Security Industry News; Visualant (OTCBB:VSUL) Issues Shareholder Letter - July 18, 2011

Defense Stocks Trading for July 6th; KTOS, LMT, RTN, OTCBB: VSUL - July 7, 2011

Defense and Security Stocks Alert; Kratos (NasdaqGS: KTOS), Raytheon (NYSE:RTN), Visualant (OTC: VSUL) - June 30, 2011

Security Industry News; TransTech Systems, a Subsidiary of Visualant (OTCBB:VSUL), to Attend the Security Industry Association's Government Summit in Washington, DC - June 22, 2011

Defense and Security Stocks Trading Alert; (NasdaqGS: KTOS), (NYSE: LLL), (NYSE: NOC), (OTCBB: VSUL) - June 21, 2011

Security Industry News; Visualant (OTCBB:VSUL) CEO Presents at Emerging Growth Equities Summit - June 21, 2011

Security Industry News; Visualant (OTCBB:VSUL) Closes RATLab Acquisition; Consolidation of Intellectual Property and Scientific Leadership - June 9, 2011

Security Industry News; Visualant (OTCBB:VSUL) Subsidiary, TransTech Systems, Unveils BadgePros, New Technical Support Resource for Its Distribution Channel - June 2, 2011

Security Industry News; Visualant (OTCBB:VSUL) Subsidiary TransTech Systems to Exhibit at the Northeast Security & Systems Contractors Exposition - May 25, 2011

Security Industry News; Visualant (OTCBB:VSUL) Closes $1.0 Million Financing; Plans to Accelerate Its Growth Strategy - May 24, 2011

Security Industry News; Tobin Smith's NBT Equity Group Updates Visualant (OTCBB:VSUL) Research - May 18, 2011

Security Industry News; Marco Hegyi, Seasoned Technology Executive, Named Visualant (OTCBB:VSUL) Chairman - May 12, 2011

Security Industry News; Visualant (OTCBB:VSUL) Retains Dr. Brian Schowengerdt, Co-Inventor of Spectral Pattern Matching Technology - May 10, 2011

Security Industry News; Visualant (OTCBB:VSUL) Revenues Jump 100% for Quarter Ending March 31, 2011 - May 6, 2011

Security Stocks; Visualant (OTCBB:VSUL) Revenues Jump 100% for the Three Months Ended March 31, 2011 - May 5, 2011

Security Stocks; Visualant Subsidiary (OTCBB:VSUL), TransTech Systems, Receives Initial Orders for Large Credentialing Project - May 3, 2011

Security and Defense Stocks Trading Alert; Visualant, Inc. (OTCBB: VSUL), Northrop Grumman (NYSE: NOC), L-3 (NYSE: LLL), Lockheed Martin (NYSE: LMT), Defense Index (AMEX: ^DXS) - April 29, 2011

Security Stocks; Visualant (OTCBB:VSUL) Names Dr. Tom Furness Senior Scientific Advisor - April 28, 2011

Security Stocks; Visualant (OTCBB:VSUL) Subsidiary, TransTech Systems, Releases New TransCam Identification Card Photo Capture Solutions for Government and Commercial Use - April 26, 2011

Defense and Security Stocks Trading Alert; Visualant, Inc. (OTCBB: VSUL), Northrop Grumman (NYSE: NOC), L-3 (NYSE: LLL), Lockheed Martin (NYSE: LMT) - April 19, 2011

Security Stocks; TransTech Systems, a Subsidiary of Visualant (OTCBB:VSUL), Unveils Private Labeling of Identification Badge Printer Bundles and Supply Kits - April 19, 2011

Security Stocks; Visualant (OTCBB:VSUL) Subsidiary TransTech Systems Announces Access Card Programmer Incorporated in ID Card Printers - April 12, 2011

Security Stocks; Tobin Smith of NBT Equity Group Interviews Visualant (OTCBB:VSUL) CEO - April 7, 2011

Security Stocks; TransTech Systems, a Subsidiary of Visualant (OTCBB:VSUL), to Distribute Farpointe Data's Access Card Programmer - April 6, 2011

Security Stocks; Visualant (OTCBB:VSUL) Spectral Pattern Matching Technology at International Security Conference & Exposition - April 5, 2011

Security Stocks; TransTech Systems, a Subsidiary of Visualant (OTCBB:VSUL), to Exhibit at the International Security Conference & Exposition - March 31, 2011

Security Stocks; Visualant (OTCBB:VSUL) Issues Shareholder Letter - March 29, 2011

Security Stocks; Visualant (OTCBB:VSUL) Subsidiary TransTech Systems Obtains Exclusive Department of Homeland Security Distribution Deal - March 22, 2011

Ronald Erickson, CEO, of Visualant Inc. (OTCBB: VSUL), Discusses the Power and Accuracy of its Patent Pending Sensor Technology - March 22, 2011

Security Stocks; Lance Gima, Forensic Science Expert, to Work with Visualant (OTCBB:VSUL) - March 15, 2011

Security Stocks; Visualant (OTCBB:VSUL) Subsidiary TransTech Systems Sponsors Charity Event - March 10, 2011

Security Stocks; TransTech Systems, a Subsidiary of Visualant (OTCBB:VSUL), to Exhibit at Alien Global User & Partner Conference in Dayton, OH - March 1, 2011

Security Stocks; Visualant (OTCBB:VSUL) Subsidiary TransTech Announces New Configuration Wizard from Paxton Access - February 24, 2011

Security Stocks; Visualant (OTCBB:VSUL) Senior Management Articulates Japan Growth Strategy - February 22, 2011

Security Stocks; Visualant (OTCBB:VSUL) Licensee, Javelin LLC Announces Initial Focus Environmental Applications to Identify Oil in Water - February 18, 2011

Security Stocks; Tobin Smith's NBT Equity Group Supplements Visualant Research (OTCBB: VSUL) - February 11, 2011

Security Stocks; M3 Technology Teams with TransTech and Evolis to Supply Revolutionary Cash Access Kiosks - February 9, 2011

Security Stocks; Visualant (OTCBB:VSUL) Subsidiary TransTech Announces $1.2 Million Contract - February 1, 2011

Security Stocks; Visualant (OTCBB:VSUL) to Acquire Eagle Technologies USA - January 27, 2011

Security Stocks; TransTech Systems, a Subsidiary of Visualant (OTCBB:VSUL), to Exhibit at Macworld 2011 Conference & Expo in San Francisco, CA - January 26, 2011

Security Stocks; Visualant (OTCBB:VSUL) Announces NBT Equity Group Research Report by Tobin Smith - January 24, 2011

Q&A Interview with CEO of Visualant Inc. (OTCBB: VSUL) Applications and Licensing Opportunities for Authentication Technology - January 10, 2011

Security Stocks; Visualant (OTCBB:VSUL) Announces First License of Spectral Pattern Matching Technology; Environmental Applications Subject of License with Javelin LLC - January 5, 2011

Security Stocks; Visualant (OTCBB:VSUL) Subsidiary TransTech Systems Awarded Contract; Major Fortune 50 Company Continues Long-Term Relationship - December 16, 2010

Defense Stocks; Security Threat from Counterfeit Documents - December 14, 2010

Security Stocks; Visualant (OTCBB:VSUL) Update on International Activities; Company Leaders in Europe and Asia - December 9, 2010

Security Stocks; A New Audio Interview Featuring Ron Erickson, Chairman and Chief Executive Officer of Visualant, Inc. (OTCBB:VSUL), is now at SmallCapVoice.com - December 7, 2010

Security Stocks; Visualant (OTCBB:VSUL) Shareholder Letter - December 2, 2010

Visualant (OTCBB:VSUL), Shedding a new light on Security from authentication to diagnostics - November 30, 2010

Security Stocks; Visualant, Inc. (OTCBB:VSUL) Demonstrates Spectral Pattern Matching Technology in Japan - November 24, 2010

Security Stocks; Visualant, Inc. (OTCBB:VSUL) Jim Gingo Elected To Security Industry Association Executive Committee - November 24, 2010

Security Stocks; Visualant (OTCBB:VSUL) Subsidiary, TransTech Systems, Awarded Major Contract - November 3, 2010

Security Stocks; Visualant (OTCBB:VSUL) Subsidiary, TransTech Systems, to Exhibit at ISC Solutions Expo at the Javits Convention Center in New York City - November 2, 2010

Security Stocks; Visualant (OTCBB:VSUL) Announces TransTech Distribution Agreement; Baran Access Systems Selects TransTech - October 28, 2010

 

 

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