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Category: Investment, Digital Media

USA Video Interactive Corp. (OTCBB: USVO) (CDNX: US.V) Announces New Blog Entry by Patrick Gregston

Niantic, Connecticut - May 12, 2010 - Patrick Gregston today posted a new entry to the USA Video Interactive (OTCBB:USVO) website blog outlining the effects of piracy on this summer's array of top film releases. Explore how USVO's anti-piracy solutions are playing a role in protecting valuable content by visiting the USVO website home page and click on the company's blog for this latest entry; or follow the link below for your convenience.
http://blog.usvo.com/?p=111

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As the summer movie season starts to unfold, it should come as no surprise that pirates are as busy as the bees, taking the marketing nectar from the Hollywood releases and converting that desire to see the major movies events ( known as "tent poles" in the trade) into the honey of derivative income.

Unlike the bees, who perform an essential function for their ecosystem, pirates are parasites with no apparent contributory value to their hosts. While recent studies have cast doubt upon the actual damage to industry of all sorts of piracy,

Yet there is something that piracy accomplishes. It proves there is an audience out there for entertainment delivered over the internet- people who just can’t wait for the title to be in their neighborhood theater. Now how many of those would be willing to pay for that privilege isn’t known, but the opportunity is there to discover how many of the estimated 50 million people who pirate content.

Today brings us just one example of the activity and attitudes of people who are in this sector. "Piracy is still a major issue for the content industry which hinders the distribution and access to content," said Wim Bus, SVP Product Management at Civolution."

Civolution, for those of you new to this sector, embodies two significant corporate investments in digital watermarking of content. A competitor of USAVideoInternactive, it’s story also illuminates what makes USAVideointeractive such an interesting and compelling opportunity. Born from the Phillips and Thomson efforts to build and sell digital watermarking, Civolution represents over $50 million of investment in a field who time is just now arriving. Due to these legacy investments, it’s product offerings are built upon yesterday’s assumptions about how content companies want to protect and function.

Today, USVO is an engaged partner with a major multi-national content corporation, which is telling us exactly what it wants to both exploit the digitally networked world and fight piracy. Our powerful and adaptable technology is not built on an idea that both business and technology have past, but is prepared for an evolving marketplace that is challenged by both what is known- today’s circumstances- and what is yet to be discovered.

Tent poles will keep going up, but those in the tent will be those contributing to the returns to the tent builders- the content companies. Watermarking is a key factor in making sure that those coming in the door pay their way. We invite you to explore this sector, both here on the USVO blog, and website, but throughout the investment media space and see why appropriate investment today will yield a powerful result in the future.

About USVO: USA Video Interactive Corporation (USVO) designs and markets technology for delivery of digital media. USVO developed its MediaEscort(TM), MediaSentinel(TM) and SmartMark(TM) digital watermarking products and technologies to provide a robust means for producers and distributors to invisibly protect their content. USA Video Technology Corp., a wholly owned subsidiary of USVO, holds the pioneering patent for store-and-forward video, filed in 1990 and issued by the United States Patent and Trademark Office on July 14, 1992; it has been cited by at least 165 other patents. USVO holds similar patents in Germany, Canada, England, France, Spain, Italy, and Japan. For more information, visit www.usvo.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

USA Video Interactive Corporate Headquarters Office: 8 West Main Street, Niantic, Connecticut, 06357 Telephone (860) 739 – 8030 Facsimile (860) 739 - 8070; Canada Office: 507 – 837 West Hastings Street, Vancouver, BC V6C 3N6. Trading symbol on the OTCBB: USVO; Trading symbol on the TSX Venture Exchange US; Trading symbol on the Berlin and Frankfurt Stock Exchanges: USF. CUSIP 902924208. For more information contact (860) 739 – 8030 or contact@usvo.com.

The press release may contain forward-looking statements. Actual results may differ materially from those projected in any forward-looking statements. Investors are cautioned that such forward-looking statements involve risk and uncertainties, which may cause actual results to differ from those described.

MediaEscort, MediaSentinel and SmartMark are trademarks of USA Video Interactive Corp.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Contacts:
USA Video Interactive Corporation
Press Inquires:
(860) 739 - 8030; extension 4
www.usvo.com

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