|
Tropicana Offers First Item in the Chilled Juice Aisle
with Weight Watchers Points Values
New Light 'n Healthy With Pulp Delivers Great Taste, Important Nutrients and
a Weight Watchers POINTS Value of 1 per 8 oz. Glass
CHICAGO (February 2, 2005) - The two-thirds of Americans who are limiting
their calorie and sugar intake may also be missing out on the health
benefits of the vitamins and minerals in orange juice. Last year, Tropicana,
Inc. was the first national brand to introduce a reduced calorie and sugar
orange juice beverage for this group - Light 'n Healthy. Weight Watchers®
has selected Tropicana® Light 'n Healthy as the first juice beverage to list
its proprietary POINTS® values right on the packaging, so those counting
calories can get excellent nutrition. "When people eliminate a naturally
healthy beverage like orange juice from their eating plans, they're also
cutting a convenient source of essential nutrients, such as potassium and
vitamin C," said Susan Learner Barr, M.S., R.D., Director of Program
Development for Weight Watchers. "Adding POINTS value information to
Tropicana Light 'n Healthy provides Weight Watchers members with information
that they can use to integrate healthy beverages into their lifestyle."
An 8 oz. glass of Tropicana Light 'n Healthy tallies a POINTS value of just
1 on the Weight Watchers TurnAround program (versus 2 POINTS values for
orange juice), provides a full day's amount of vitamin C, is a good source
of potassium (13% DV)* and has 6-7% of the daily value of folate **, a
nutrient important for women of child-bearing age.
To expand the options for those who want to reduce calories and prefer more
texture, Tropicana launched a new variety of the Light 'n Healthy juice
beverage line - Light 'n Healthy with Pulp.
"To many, having pulp in their orange juice is the hallmark of
fresh-squeezed taste," said Debra DeMuth, Ph.D., R.D., Nutrition Fellow for
Tropicana Products, Inc. "Approximately 40 percent of American adults prefer
some pulp in their orange juice."
Look for the Weight Watchers POINTS values on 8, 14 and 64 ounce varieties
of Tropicana Light 'n Healthy with Calcium and Light 'n Healthy with Pulp.
About Tropicana Products, Inc.
Tropicana Products, Inc., a unit of PepsiCo, Inc., is the world's leading
producer and marketer of branded fruit juices. Tropicana markets its
products in the U.S. under a variety of brand names, including Tropicana
Pure Premium® not-from-concentrate juices; Dole® juices and juice blends;
Tropicana® Juices and Pure Tropics® juices; Tropicana Smoothies®; and
Tropicana Twister® juice beverages. The Dole brand name is licensed from
Dole Food Co., Inc. For more information about Tropicana, visit
www.tropicana.com.
About Weight Watchers
Weight Watchers® is America's trusted name in weight loss and the global
leader in weight-loss services, with approximately 46,000 weekly meetings in
30 countries. Weight Watchers mission is to help people reach and maintain a
healthy weight. At the heart of Weight Watchers are weekly meetings which
provide the coaching and tools to help people make the positive changes
required to lose weight and keep it off. To learn more about Weight Watchers
services, products and publications, visit WeightWatchers.com. To find the
nearest Weight Watchers meeting location, call 1-800-651-6000 or click on
the Find a Meeting link at the top of our homepage. WEIGHT WATCHERS and
POINTS are the registered trademarks of Weight Watchers International, Inc.,
used under license.
*Percent daily values are based on a 2,000-calorie diet. Your daily value
may be higher or lower, depending on your calorie needs. **Orange juice
contains 15% DV of folate.
|
|
